Episode 154 / Swag can be a great way to engage with readers. Hybrid young adult author and BookBrush COO, Dana Claire, shares how to create swag that will help you connect with readers and stand out in a crowded marketplace.
Author website: https://www.danaclairebooks.com/
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Show notes:
- How Dana’s writing is a legacy from her mother
- What Dana learned working with branding for corporations and how she used those tactics in marketing for her self-published books
- Developing relationships with readers by following and interacting with them on GoodReads and Bookbub
- How to pick swag items that are reusable and keep you top of mind with readers
- What assets to ask your cover artist for to make creating swag easier
- How Dana automates merchandising through Printful
- Why you should pick items that have a higher perceived value for merchandise
- How Dana uses exclusive items for live eventsÂ
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More links:Â
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Jami’s Launch Plan https://www.jamialbright.com/launchplan
Jami’s books https://amzn.to/3wSraA5
Sara’s books https://www.sararosett.com/bibliography/
Resources from the Author and Reader Community to Help Ukrainans
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