Episode 239
Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out.
- Beyond the Launch: keep promoting—your book is new to someone who hasn’t read it yet
- Misconceptions around marketing: engage beyond bookstores
- Building a community and relationships
- Don’t fear oversharing
- Alternative and creative marketing strategies: speaking and podcasts
- Build reader communities: engage people around your book’s themes—create a sense of belonging that AI can’t mimic
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More Links:
The Big List of Craft and marketing books mentioned on WIKT podcast episodes
Resources from the Author and Reader Community to Help Ukrainians
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