Episode 239

Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out.

  • Beyond the Launch: keep promoting—your book is new to someone who hasn’t read it yet
  • Misconceptions around marketing: engage beyond bookstores
  • Building a community and relationships 
  • Don’t fear oversharing
  • Alternative and creative marketing strategies:  speaking and podcasts
  • Build reader communities: engage people around your book’s themes—create a sense of belonging that AI can’t mimic

Author Website:

Melanie’s website

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More Links:

The Big List of Craft and marketing books mentioned on WIKT podcast episodes

Jami’s Launch Plan

Jami’s Books

Sara’s Books

Resources from the Author and Reader Community to Help Ukrainians