Episode 245
Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:
- Testing and tweaking to increase backlist sales
- Importance of thinking of your customer in marketing to create a personal connection
- Effective ad strategies using purchase ads
- Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
- Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales
Links:
AuthorAdsIntensive.com (Affiliate Link)
InesWrites.com
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