Episode 245

Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:

Testing and tweaking to increase backlist sales
Importance of thinking of your customer in marketing to create a personal connection
Effective ad strategies using purchase ads
Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales

Ines Johnson on Backlist Sales and Effective Product Pages For Direct Sales