Episode 244

Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming. 

We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences. 

What we wish we’d known about marketing during the holidays

-Group promos ideas -> warm/cold audience

-Solo promo ideas -> hot audience

Bookish Wish List – your favorite books/bookish things

Mystery Lover’s Gift Guide

-Last Minute ideas -> cold and warm audiences

-Newsletter content ideas -> hot audience

Links:

Post from Written Word Media for promotion ideas and consumer mindset

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More Links:

The Big List of Craft and marketing books mentioned on WIKT podcast episodes

Jami’s Launch Plan

Jami’s Books

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Resources from the Author and Reader Community to Help Ukrainians