Episode 038 / Horror and nonfiction author Mark Leslie Lefebvre gives tips on using your intellectual property to think beyond the ebook version of your book. Plus Mark shares ideas on how to get your print books into libraries and bookstores.

Intro links: 

Sara’s interview on Authors Love Readers podcast

Jami’s interview on Authors Love Readers podcast

Sara’s reader-focused podcast: Mystery Books Podcast

Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.

In this podcast episode, you’ll discover:

  • Finding your tribe through writing critique groups and conferences and learning from other writers
  • Why Mark wishes he’d written a series earlier
  • Mark and Sara’s advice on creating hardcover large print books for libraries through Ingram Spark
  • Draft 2 Digital tools to help authors: epub and mobi creator, Books2Read geo-targeted links, library distribution, print books
  • How Mark uses Draft 2 Digital’s paperback wrap creator to bring all his books, even short books, into print and then uses them for promotion
  • Why you’re “lying” to your readers when you market to the wrong audience
  • First steps to getting your books into bookstores and libraries: signed copies, encourage readers to get your book at libraries, meet your local booksellers, create a one-sheet for libraries with ISBNs–link to Sara’s one-sheet here for an example
  • Thinking beyond the book — ways to license your intellectual property besides ebooks

Genres discussed include horror, ghost stories, urban fantasy, and nonfiction for writers.

 

Links: 

Mark’s website

Stark Reflections Podcast

Ingram Spark

Draft 2 Digital

Kobo Writing Life

The Business Rusch

WIKT Pippa Grant interview

1000 True Fans article by Kevin Kelly

Mark’s nonfiction book for writers: An Author’s Guide to Working with Bookstores and Libraries