by awiggins | Nov 13, 2024 | Uncategorized
Episode 245 Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss: Testing and tweaking to increase backlist sales Importance of thinking of your customer in marketing to create a personal connection Effective ad...
by awiggins | Nov 6, 2024 | Uncategorized
Episode 244 Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming. We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot...
by awiggins | Oct 30, 2024 | Uncategorized
Episode 243 We are thrilled (pun intended!) to chat with contemporary crime and conspiracy thriller author Nick Stevens.We talk about anti-heroes, setups and payoffs, Tremors, and why sometimes you just have to publish the book.10:58 Why emotional connection is better...
by awiggins | Oct 23, 2024 | Uncategorized
Episode 242 We’re diving deep into listener questions about everything from drafting and editing techniques, tackling imposter syndrome, and decoding our strengths. 🥤☕️ So grab your favorite beverage—be it Diet Coke or a cup of comforting coffee–and join us for...
by awiggins | Oct 16, 2024 | Uncategorized
Episode 241 Whether you’re an introvert or extrovert you can develop a platform to grow your author brand. Learn how with authors of From Page to Platform: How to Succeed as an Author Speaker, suspense and thriller author Matty Dalrymple and science fiction...
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