Robin Cutler on the Advantages of IngramSpark for Print and the Future of Publishing

Episode 041 / Robin Cutler, director of IngramSpark, joined Sara and Jami to talk about how indie authors can expand their readership through print books. They also discussed common mistakes Robin sees authors make, how to set up print preorders through IngramSpark, what genres are selling right now, and future trends in publishing.

Intro recap:

Sara was on the Six Figure Authors podcast (#60-How to Write Series that Sell with Sara Rosett) and her How to Write a Series audiobook just released. Jami’s exciting news: she has a new grandbaby! Jami is grateful for indie publishing, which gives her the ability to spend time with her family and help them out during this time.

Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.

In this podcast episode, you’ll discover:

An explanation of the wholesale model and discounting
Why discounting makes your books attractive to booksellers
Publisher direct orders – using IngramSpark as your printer and having them dropship your books to readers
The next iteration of publishing industry: direct sales
Common mistakes Robin sees authors make
Top genres right now and future publishing trends to watch for
IngramSpark’s free formatting tool
The advantage of print preorders, which are currently only available to indie authors through IngramSpark – Sara’s step by step guide to setting up print preorders through IngramSpark
Using Bookshop.org for online affiliate sales of print books – Wish I’d Known Then Bookshop.org page of recommended craft and marketing books mentioned on the podcast
How to use IngramSpark and KDP Print side by side