Episode 024 / Why Isn’t This Book (or Series) Selling? Shea MacLeod on Analyzing Backlist Titles

Learn how cozy and historical mystery author Shea MacLeod analyzes her books and makes strategic changes to create solid-selling books that satisfy readers. You can find show notes and links at https://www.wishidknownforwriters.com.

In the intro, Sara shares that she’s using Reedsy to find translators for foregin editions of her books. Jami had a cover reveal and is trying the new technique of including characters from the next book in her second epilogue. Sara also shared a podcast she found helpful, Kobo Writing Life’s podcast, Selling Audiobooks to the Kobo Customer with Elyse Daniels

In this podcast episode, you’ll discover:

  • How switching to a new genre helped Shea level up
  • Why Shea wishes she’d started her newsletter list earlier
  • Why signing with a traditional publisher was a mistake for Shea and the lessons she learned 
  • How Shea analyzes her books and tries different tactics to increase sales including: 
    • Recovering a cozy series to fix discoverability problems and attract cozy readers
    • Before and After Covers - Shea MacLeod
    • Rewriting a paranormal romance series to make it a paranormal cozy mystery
  • Why reading in your genre can be the key to understanding what changes you need to make to satisfy readers
  • Shea’s strategy of having books in Kindle Unlimited as well as wide books
  • Why cozies appeal to readers

Genres discussed include cozy mystery, paranormal cozy mystery, historical mystery, and urban fantasy paranormal romance.

Links: 

Shea MacLeod

Shea MacLeod Cozy Mysteries – Facebook

Shea MacLeod_Author Instagram