Episode 083 / Nicholas Erik shares tips on branding and discusses how to use your backlist for long term success. We also talk about the importance of testing when it comes to ads as well as productivity and the power of focus.
- why understanding your sub-genre is key to your success (8:05)
- how to define success (11:15)
- what I wish I had known earlier about marketing (18:23)
- how to get an on-genre cover (20:50)
- why scaling ads is far more difficult than people usually think (24:30)
- a recent mistake that taught me something (28:40)
- why unrealistic expectations can kill your progress (32:30)
- why thinking long-term is key to building a sustainable career (36:30)
- thinking of your books as assets and why this is one of your biggest advantages as an author versus other professions (37:45)
- my definition of branding (43:00)
- using pen names and umbrella genres in branding (47:54)
- a rarely mentioned aspect of productivity that’s critical (54:10)
- why I don’t currently write every day (56:35)
- biggest ad mistakes I see authors make (58:45)
- why narrowing your focus is one of the best ways to accelerate progress (66:25)
Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.
Links:
The Big List of Craft and marketing books mentioned on WIKT podcast episodes
Sara’s Book Release Timeline Checklist
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