Episode 043 /  Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming. 

We share what we wish we’d known about holiday promos. We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences. 

Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. New! You can find the WIKT podcast on Youtube: Wish I’d Known Then Youtube Channel

What we wish we’d known about marketing during the holidays:

Jami: that it was a thing!

Sara: you don’t have to have a holiday book

Group promos ideas -> warm/cold audience 

Get together with a group of authors and promote books in your newsletters and on social media

Jami: this has been one of my most effective promotion tactics

Sara: print book sales promotion though BookFunnel – https://books.bookfunnel.com/paperbackcozymysterychristmas/gtsoc2z64x

Solo promo ideas -> hot audience

–Bundles: 

Limited time or bundle whole series (convenience of having them all together)

-Gift Giving lists 

Bookish Wish List – your favorite books/bookish things

https://www.sararosett.com/bookish-wish-list/

Mystery Lover’s Gift Guide: https://www.sararosett.com/gift-guide/

Last Minute ideas -> Cold and Warm audiences

Price Drop – easiest thing to do! 

Newsletter content ideas -> hot audience 

Ideas of things you can give: 

Price drop

Exclusive short story/novella

Printables–calendar with release dates

Special editions – print or ebook

Links:

Post from Written Word Media for promotion ideas and consumer mindset: https://www.writtenwordmedia.com/book-promotion-for-holiday/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes